BRANDING

The CuraLinc brand required an evolution along with comprehensive visual guidelines to be presented on a user-friendly platform—including easy access and version control.

PROCESS: I initiated the development of the brand guidelines by gathering input from key stakeholders and conducting a thorough review of the existing brand materials. This included developing the usage of dynamic elements, and toolkit libraries. I created a structured outline for the guidelines that encompassed essential elements such as logo usage, color palette, typography, photography, and icons.

To ensure user-friendliness, I utilized Frontify, a digital asset management platform that allows for an intuitive layout, easy navigation, and search functionality. Throughout the creation process, I incorporated visual examples and interactive elements to enhance understanding and brand identity. Collaborative feedback sessions were held to refine the guidelines further, ensuring they met the needs of internal teams.

RESULTS: The result was a clear, cohesive set of brand guidelines housed on a user-friendly platform that promotes consistency across all communications and marketing efforts. The guidelines included visual aids and examples, making them easily accessible and actionable for users.

Feedback from team members indicated a significant increase in confidence when using brand assets, leading to more consistent and aligned brand representation in all materials. The platform also streamlined the onboarding process for new employees and external vendors, facilitating a quicker understanding of the brand identity.