MARKETING

Connect. Engage. Drive meaningful outcomes.

CuraLinc Healthcare

Driving B2B Engagement Through Interactive Thought Leadership

In corporate wellness, trust is your biggest asset. I helped develop a thought leadership campaign to engage new prospects and support existing clients with their mental health benefits. By transforming heavy data into digestible, interactive experiences, we generated fresh leads and locked in our position as industry experts.

PROCESS: Executing a campaign of this scale required a seamless blend of cross-functional collaboration, editorial design, and digital interactivity.

Cross-Functional Collaboration: Partnered closely with the Brand Marketing Manager and Content Strategist to establish structured, interactive templates that beautifully organized dense information.
Visual Storytelling & Data Design: Authored engaging headlines and curated custom photography and illustrations, translating complex data into clear, intuitive graphs and infographics.
Interactive Development: Transformed finalized static layouts into dynamic digital experiences using the FlippingBook platform, integrating clean animations and interactive touchpoints.
Multi-Channel Campaign Rollout: Designed and developed cohesive social media assets and dedicated landing pages with integrated forms to maximize traffic and drive lead generation.

RESULTS:‍ ‍The final result delivered a suite of strategic communications that elevated the brand's market positioning. By transforming static content into an interactive, multi-channel experience, the campaign successfully drove user traffic directly to our website through thoughtful touchpoints. Ultimately, the project successfully blended brand storytelling with lead generation, reinforcing our role as a trusted leader in mental health benefits.

Suicide Awareness | Political Tensions | Social Determinants of Health

CuraLinc Healthcare

Mental Health Awareness Month 31-Day Challenge

This Mental Health 31-Day Challenge highlights how thoughtful collaboration and strategic execution can turn a wellness initiative into an engaging, highly trusted user experience.

PROCESS: Working in close alignment with the Client Marketing Manager and broker partners to establish consistent messaging, I designed and developed a full suite of bilingual (English and Spanish) campaign assets:

Awareness & Digital Media: Promotional flyers, posters, and a digital video medium (VDM).
Engagement & Support: A structured email campaign and an internal employer activation guide.
Conversion & Celebration: A centralized resource landing page for registration and a participant completion certificate.

RESULTS:‍ ‍The project resulted in a fully integrated 31-day experience. By pairing regular partner alignment with a structured design workflow, I delivered a comprehensive toolkit that empowered employers to launch the challenge effortlessly while ensuring a supportive, accessible journey for all participants. The broker partner praised the attention to detail and design execution, noting:

“We love all the details you included—it's super thorough and easy to follow! The challenge feels approachable and well thought out, which builds confidence, encourages engagement, and reinforces its credibility as a supportive and meaningful mental health resource.”

United Airlines

CVS HealthHub campaign

As part of a core diversity, equity, and inclusion (DEI) initiative, United Airlines piloted a program to increase access to affordable healthcare for its Newark, NJ hub employees. The campaign was designed to introduce team members to the expanded, accessible medical services available at local CVS HealthHub locations.

PROCESS: Collaborating closely with a creative writing team, we developed three distinct creative themes centered around the core concepts of prioritizing personal wellness and family health. To ensure accessibility across a diverse workforce, we established a tone that was friendly, direct, and simple to understand. From there, I designed a comprehensive, multi-channel communications toolkit to reach employees at various touchpoints, including:

An 18-slide strategic communications presentation
Internal company emails and digital signage boards
On-site print collateral, including flyers, postcards, and table tents

RESULTS:‍ ‍The client praised the strategic alignment and design execution, noting:

“The presentation showed beautifully! United clearly recognized the work that went into this and appreciates the flexibility and partnership.”

The Coca-Cola Company

Member journeys

Delta
Wellness campaign kit

Aetna

State of Illinois Healthcare Engagement

To encourage proactive health management, the State of Illinois launched an initiative to educate state employees on the vital wellness insights available via on-site Higi stations.

PROCESS: Collaborating with a creative writing team, we built an approachable, empathetic campaign tone designed to make healthcare feel accessible. I executed the visual strategy across two primary touchpoints:

Print Collateral: Designed a series of 4 large-format posters for high-traffic areas inside state buildings.
Direct Mail: Developed a custom, die-cut trifold mailer sent directly to employee homes.

RESULTS: The initiative achieved massive scale, with 60,000 trifolds successfully mailed to employees statewide alongside the building-wide poster rollouts. The campaign was highly praised by leadership for delivering a warm, effective message that perfectly lined up with the state's wellness goals.

“SOI loves the concept and feels it is just what they need to raise awareness of the Higi station and it’s benefits.”