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CuraLinc Healthcare

Mental Health Awareness Month 31-Day Challenge

This Mental Health 31‑Day Challenge showcases how thoughtful collaboration and strategic execution can transform a wellness initiative into an engaging, trusted, and impactful experience.

PROCESS: The Mental Health 31-Day Challenge was a collaborative effort with broker partners to ensure consistency and impact. We aligned on goals and key messaging, creating a flyer and poster for awareness, a digital promotion VDM, and a certificate for participants. Additionally, we developed a supportive email campaign, an employer guide for internal activation, and a landing page as the resource hub for registration and materials.

RESULTS: Regular check‑ins, shared timelines, and iterative feedback loops allowed us to refine content, maintain brand alignment, and ensure that every asset worked together to create a seamless, supportive experience for participants throughout the 31 days.

“Love all the details you included—it's super thorough and easy to follow! The challenge feels approachable and well thought out, which builds confidence, encourages engagement, and reinforces its credibility as a supportive and meaningful mental health resource.”

United Airlines

CVS HealthHub campaign

As part of a diversity, equity and inclusion initiative, United was piloting a program to increase access to affordable health care by introducing Newark, NJ hub employees to the expanded services available at CVS Healthhub locations.

PROCESS: Collaborating with a creative writing team, we developed 3 themes focusing on taking time for yourself and your family. The tone was friendly, quick, direct, and simple to understand. The full campaign included a 15 slide communications presentation, emails, digital boards, flyers, postcards and table tents.

RESULTS: “The presentation showed beautifully! United clearly recognized the work that went into this and appreciates the flexibility and partnership.”

The Coca-Cola Company

Member journeys

Delta
Wellness campaign kit

State of Illinois

Higi wellness campaign

The State of Illinois was looking to creatively engage, educate and encourage all state employees to help manage their health through vital information gained by using Higi stations.

PROCESS: Collaborating with a creative writing team, we developed a custom theme that was empathetic, conversational, approachable and caring. A series of 4 large posters were created and displayed at various locations inside state buildings, and die-cut mailers were sent directly to employee mailboxes.

RESULTS: 60,000 trifolds mailed

“SOI loves the concept and feels it is just what they need to raise awareness of the Higi station and it’s benefits.”